Askari Life Assurance Co. Ltd.
The company offers a comprehensive range of long-term savings and protection plans, including Child Education, Marriage, and Savings & Investment plans for Hajj, House Building and Retirement. Askari Life is powered by a team of highly skilled professionals committed to delivering a client-centric policy management system, backed by leading global reinsurers such as Munich Re and Hannover Re. Askari Life has expanded rapidly across Pakistan within six years.
The diverse product portfolio offers long term savings and protection plans with higher returns, Group Life Insurance, and a variety of customized Term Life products. These offerings are distributed through an extensive network of channels, including a widespread agency network, Bancassurance partnerships (with banks like Askari Bank, UBL, Al Baraka Bank, Samba Bank and FWBL), and emerging digital platforms like Takaful Bazaar and FIB. Askari Life now operates in over 30+ cities and 70+ locations, securing more than 34,000+ families and 370+ corporate clients, covering a total of 450,000+ lives.
Our Vision
To be a trusted, globally acknowledged, top rated Financial Solutions Providing Company.
Our Mission
To uplift the financial well-being of Policy Holders, Customers, Advisors, Employees; and Shareholder profitability by continuously reinforcing deep commitment to our core values.
Core Values
Financial Acumen
We believe in empowering our customers through need based packaged financial solutions to cater specific needs with an extensive distribution network
Customer Care
We believe in creating value for society by optimizing customer experience through superior financial advisory that makes positive difference in our customer's life.
Ethical Conduct
We believe in exhibiting and ensuring honesty and integrity at all times by encouraging open communication, transparency and humility.
Sustainability
We believe in generating revenue from multiple channels to build a strong asset base for long term sustainable income and growth for the Trust.